In conclusion, throughout this project, our goal was to
learn more about the information system of Ultra-Standard Distributors,
however, we learned much more than was intended. Through our conversations with
the MIS manager, David Yourish, we were able to understand the company’s
business strategies, competitive strategies, and business processes.
Ultra-Standard Distributors uses Porter’s five forces to maximize sales while
providing a best-in-class assortment to their customers. Our team focused on
the sales and marketing department and how they support the company’s goals. We
learned that the sales and marketing department’s main goal is to assist firms
in expanding their distribution to cater to the expanding multicultural market.
By providing marketing services, retailer-focused digital initiatives, category
management, and supply chain solutions in addition to distribution, they are
able to meet business and competitive strategies. We also learned how the application
system called AS400 is currently being used to assist in completing these goals.
By breaking down the IS into five components: hardware, software, data,
procedures, and people, we were able to analyze its various strengths and
weaknesses. Although we did not find any weaknesses in the AS400 application
system, we do recommend that Ultra-Standard Distributors upgrade their presence
in social media and website’s catalog search engine. With these changes, Ultra-Standard
would be more efficient and effective in maintaining their sales and marketing
goals.